Vision
Hafa will be the strongest brand and the market leader for complete bathrooms in the Nordic region.
Business concept
Hafa will use its strong brand to sell its own products for complete bathrooms in large volumes, with quality and design at the right price.
Target group
Hafa shall engage its customers at every opportunity, whenever they are looking to change their bathroom. The customer is a modern individual who is interested in interiors, who is price-conscious and prioritises quality, design and renewal in the home.
Core message and core values
Core message externally: Quality and design at the right price.
Core values for the brand: Satisfaction, security/safety, pride, fresh and aware.
History
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1962 The company is founded to manufacture hatracks.
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1966 Manufacture of bathroom cabinets begins.
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1974 The company is acquired by HDF.
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1980 All manufacture is outsourced.
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1983 The company’s activities are transferred to HDF.
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1995 Acquisition of Uppsala-based shower distributor Gent.
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1995 Products sold in Norway for the first time.
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1998 Products sold in Denmark for the first time.
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2000 Hafa is formed as a separate business unit within HDF.
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2000 Acquisition of the Danish bathroom company Hassel & Teudt.
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2002 The business is converted to an independent subsidiary company.
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2003 Hafa Oy is formed to serve the Finnish market.
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2004 An outlet store is opened in Halmstad.
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2005 A flagship store is opened in Copenhagen.
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2006 A new outlet store is opened at the Freeport Designer Outlet Village at Kungsbacka.
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2006 Westerbergs and Hafa are merged to form Hafa Bathroom Group.